Pepsi Case Study Example | Topics and Well Written Essays - 750 words

Pepsi - Case Study Example The company has heavily relied on the use of social media in order to promote its products. The case even outlines how Pepsi plans to distribute the grants and how grant proposals can be submitted. There are various commonalities that can be identified by reviewing the slogans that Pepsi has used to advertise itself. One of the most common themes in these slogans was the youth of the society. In various slogans Pepsi has associated itself with people from the younger generation for example the slogan of 1961 states that those individuals who think that they are young should consume Pepsi. In order to target the youth and to develop its image as a product that has been developed for the youth the slogans mostly focus on the elements of adventure and youthfulness. Another theme that the company has used to advertise its cola is the theme of social ability. It has tried to again and again create the idea that people who aim to socialize more or are individuals who find it easy to socialize should drink Pepsi Cola. Pepsi has quite effectively used different elements of the marketing mix and has left no stone unturned to reach their consumers. They have used the element of advertising by aggressively using social media and they have even advertised on more than 30 cable television channels as well as sponsored reality shows. They have used the element of public relations in which they are trying to develop healthy relationships by positioning themselves as a socially responsible company (Du, 2000, p.3). For the purpose of public relation they have used the refresheverything.com website that allows webpage visitors to select different social causes that need donations and funding. Furthermore, they have use public celebrities such as Mark Sanchez to act as spokespersons of their new grant campaign. Overall the company has quite effectively used various marketing mix elements and created a well-designed

Journal for Small group communication Essay Example | Topics and Well Written Essays - 2500 words

Journal for Small group communication - Essay Example We have team strength of 15 members whereby all of us are competent enough in our specified sport i.e. soccer. However, not all of us are equally skilled. A few of us are still learning to play volleyball in a proper format. Nevertheless, somehow we have managed to set our standards to a much higher level. We have always focused on playing cohesively and in this process have been able to fulfill the facets associated with task orientation. Furthermore, all of us in due course have got the opportunity to exercise our relational orientation skills that in turn have helped in deriving improvements in our group communication process as well. Our cohesive existence and sports training provided great aid in the development of the communication competence among ourselves. It has been able to create all round impact in improving our communication process so that we are able to lucidly convey our strategies with each other. It has resulted in the creation of all round improvement in maintaini ng a flow proper flow of the feedback mechanism process (Rothwell 1-381). Groups as Systems Week Two Month†¦Year†¦ We represent a diverse team with efficient skills specialized in volleyball. Together we make a very strong group consisting of 15 members. Throughout the period of our co-existence, all of us have been able to maintain high extent of cooperation among all the group members and we are also able to know our own strengths and weaknesses because of the countless hours that we spend together. Throughout our co-existence, we have been able to learn many new things in the second week which is considered to be relatively better as compared to the previous week. I have realized that alike any other field, learning is a continuous process in sporting arena as well where in order to develop one’s own skills feedbacks of others are of extreme importance wherein communication can play a decisive role. It has been learnt that the both the aspects i.e. task along wit h relational orientation resulted in high amount of effectiveness. These factors can be provided with weightage as we are very much focused on the task in hand i.e. to excel in the concerned sport i.e. volleyball that we have chosen. Moreover, it can also be highlighted that we were following a much cooperative approach as we had strong mutual understandings with each other. I felt that most of the members in my team needed volleyball training as we were little weak in this particular sport. I learnt that we were operating in a very much systematic manner as we knew our strengths along with the weaknesses. Groups as systems represent a dynamic entity that intends to excel in any activities that are undertaken. Similarly, group sport or team sport lends an invaluable opportunity for an individual to share space with individuals of different skills being in a system. In such an activity, the prevailing barriers related to learning and skill development can be efficiently mitigated. I have also been able to ascertain greater group dynamics that has been the critical success factor for the athletic team (Rothwell 1-381). Group Development Week Three Month†¦Year†¦ During the course of week three, we have been able to learn a lot from each other. The best part about our team is that we are small in number. It has allowed all of us to

Economic system Essay Example for Free

Economic system Essay In our present time , there are many speculation spoken by different people, regarding the implementation of the new Curriculum , K to 12. There are many question still hanging on ,Is it the solution to our poverty , underemployment and unemployment.? Does K to 12 curriculum basically enhance our students knowledge? Does this curriculum eliminates at lessen poverty in our country. Our DepEd Secretary, Bro. Armin A. Luistro, FSC, starting whenhe became an Education Secretary, He is trying to change the traditional way of teaching, trying to resolve different problem, control and motivates the teachers, students , parents and government officials to cooperate in order to help our students to be competitive enough. In his Declaration of State of Philippine Education, he emphasize the trend and issues in Education System in: a. Philippine Education is under in Chronic Illness b. Regression in Access c. Bureaucratic Melee d. Appropriations allotted I n Education e. On the need of Reform f. The Join Forces of 3 Agencies in Government. The DOLE, TESDA, and CHED. g. The Idea of EFA 2015 and Millennium Development Goals, 1. The Philippine Education is under in chronic illness He said that our country is under the chronic illness , it is because the system in our country is suffering from different crisis, not only come from economic problem, but most probably in political system. In this country, Our governmentalways change our curriculum from time to time, for them we must faced the reality and we must adapt the changes but the  mere fact is , they don’t even support that particular in terms of facilities, tools, books and other school materials, that’s why our curriculum is only a Trial-Error set up. Inother aspects the reason why we still in the last in terms of Education it is because of corruption and political problems. 2. Regression in Access The main problem in our country is the lengthof Basic Education in Elementary and Secondary, this is only 10 years, unlike to other country which is 12 years. This is the reason why Filipino did not get the appropriate job on other country, 3. Bureaucratic Melee In this case, we can say that the cultural aspects of the society are the big problem. Despite of financial and economic crisis happen in our country, they questioned some people or other non –government organizations if school receive donations, For them it is a form of corruption ,but the reality is some government officials is the one who is the corrupt one. We must face the reality that government funds is not sufficient to support different schools that’s why we need support from other agencies. 4. Appropriations for Education Department of Budget and Management or DBM allocatesfund for a certain school whether it has autonomy or not. These budgets were divided depends on the numbers of enrollees per school. Government also allocates fund for the Teachers tools, equipments, lesson plan, and classrecords , salaries and bonuses and incentives. Education is free, according to the Deped Memorandum. They allocated fundsfor Education but the big problem is, the higher ranking person did not distributed that funds to different divisions, instead of they corrupt that funds. That’s why DepEdis number2 in Corruption 5. On the Need for Reform Our Educationsystem needs a reformation, in order to make our graduates be competitive enough. Reform will start on the top down to the lower ranking position. Reformation willlead us tothe better world, better society and better graduates. Reformation not only in Educational system but also in the society, most especially in our government presently. Reform in policies, avoid corruption, because new ideas, new curriculum, and helpus tobuild mind of a graduates professionally growth.

Developing an Online Banking Application

Developing an Online Banking Application This report details the importance of securely developing a software and the best practices to implement throughout the development lifecycle. Using the Microsoft Secure Development Lifecycle Model, a software can be developed with sufficient security measures throughout each stage from the beginning of development until its eventual release and even responding to incidents that may follow its release. Creating an online banking application without thoroughly considering the security of the banks assets and customers information would be virtually impossible. Due to the vital importance of the assets a bank contains, large security measures while developing any aspect of its services must always be implemented. Developing this online banking application must include various steps as can be seen in the Microsoft Security Development Lifecycle (Such as Security Requirements, Risk Assessment and Threat Modelling). Banks and financial businesses are large targets for malicious attackers who target the online services provided by these companies. It is for this reason that the threats posed to a bank with an online banking service are vast and development of such an application should be treated as such. Considering the OWASP Top 10 is a good initial security measure as mitigating the threats of the top 10 most common vulnerabilities found in web applications will give a good foundation in avoiding attacks. The application works by having the user access the website through their browser, navigating through the two step authentication and then gaining access to various options relating to their account such as viewing statements, transferring money to other accounts and viewing the amount currently in their account. The first of the two step verification is an 8 digit pin that the user will have decided upon earlier when first creating their account for their online banking service. The second step verification will either be the users date of birth or occasionally it will be the users contact number. This second step verification will change randomly so as to avoid use of an automated tool attempting to access a users account. When the user creates an online banking account, they will be required to give their home address and account number. A letter will then be sent to the user giving them a code that is specific to them which they can then use to verify their identity on their first use of the online banking application and complete creating their account. This means that the only people who can use the service are those who already have full access to the users account details and their post. This is an effective security measure as implementing security into a software that can be compromised simply by having any person impersonate another user signing up for the service would be redundant. Another way that the login process will be secured is by using a counter in which if a user enters details incorrectly three consecutive times then they will be unable to make another attempt for a short period of time. The reason behind this two step verification process is to hinder the use of tools that would continuously attempt to crack the login system, possibly with the use of a tool such as John the Ripper or THC Hydra. The limited amount of login attempts is also used to avoid brute-force attacks from occurring. Having already been authenticated, a user will then have access to their account details including their balance, their previous statements and also they will be able to transfer funds from their account. All of this information will be stored in a database which will be encrypted and salted meaning that a leak of this information should not cause for the information to be decipherable by an attacker. The Secure SDL (Software Development Lifecycle) as implemented by Microsoft is a development process which assists developers in creating secure software and looks at complying with security requirements whilst reducing the overall development cost. The Lifecycle is separated into 7 different SDL practices as can be seen in the figure below. These practices are used to highlight security implementations in the various stages of a softwares development. For example, in the designing of a developing software, it is necessary to create accurate threat models which can be used to easily locate different possible vulnerabilities that the software may be subject to. (stan.gr, 2012). (Microsoft, 2016). Establishing Security Requirements One of the first steps to be taken in developing the banking software is to establish what security and privacy requirements will be implemented in the software. This will make it easier to identify the direction of the development and assist in keeping to the schedule. The team developing the banking software will primarily look at the OWASP Top 10 as the main vulnerabilities that may occur in the application and attempt to secure against these. One of the security requirements that will be present in the software is to secure the software against Injection. As the information that is shown when a user logs in is sensitive, the software must protect against malicious users attempting to login by using injection. In order to avoid SQL injection, the software will be developed using prepared statements in order to sanitise the input of the user. Validation methods will be included in the software to ensure that each user has the correct authority to use the functions that they attempt to use and that all inputs that are entered into the application will be acceptable so as to avoid cross site scripting and other such threats. Create Quality Gates / Bug Bars In the early stages of development, deciding what the minimum acceptable level of quality should be present in the security of the software is vital. Without this step, oversights may exist such as users private information not being totally secure as the development team did not focus on protecting this over a different area. Having a minimum acceptance level also helps the development team to correct security bugs as they are to follow the standard set and will be given some concept as to what risks are associated with various issues. For this software, it will not be acceptable that any bug that could be related to the leaking of information may be present. Strict security measures will be put in place to ensure that the privacy of the banks customers will be protected. Security Privacy Risk Assessment This stage of the development will involve examining the software design and locating areas that are potentially prone to more threats or perhaps possess more risks than other areas. For example, the database being protected, as it contains vital information, is of higher risk of a malicious attack than the website hosting the application. Identifying these risks and what they are susceptible to will improve the security of the software. This will be further developed in the threat modelling step as this step determines which parts of the project will require threat modelling. This stage is vital in the development process as the likelihood of protecting against a risk that has been overlooked in the development of the software is far less than if it had been analyzed throughout the development. Design (Microsoft, 2016). Establish Design Requirements Establishing the Design Requirements will ensure that the software will function in the intended way while also allowing to minimise cost and improve security throughout the development. This stage will guarantee that the software will be user friendly and will also assist in ensuring that there is no way that a user may accidentally gain access to information that they are not authorised to do so. Analyze Attack Surface This step involves analyzing which parts of the software presents opportunities for attackers and can assist developers in reducing these vulnerabilities. This may involve disabling or restricting certain access to services. This stage is another stage that will be a large part of the threat modeling stage in that it will allow the developers to identify aspects of the software that are viable to be attack targets. Threat Modeling This step will allow the developers to look at exactly what happens when a user is using the service and to anticipate what aspects are vulnerable to threats. From here, developers can decide the feasibility of reducing these threats and how this may be achieved. This can be done by identifying vulnerable areas and ensuring that they are secured against the attacks that they are susceptible to. The importance of this stage is highlighted by the importance of protecting the sensitive information that the application will be using. The figure below shows a threat model created with the Microsoft Threat Modelling Tool 2016 in regards to the online banking service. (Microsoft, 2016). Use Approved Tools Using approved tools throughout the development process will assist in ensuring that correct security procedures will be used in the software. This includes using a compiler which will flag security warnings if the software is being compiled and contains a known security risk. These tools may include the IDE (Integrated Development Environment) for the developers to programme the software on, such as Eclipse. Deprecate Unsafe Functions Banning functions that are deemed to be unsafe will reduce potential bugs in the software. Detecting these can be done by using automated tools or manually checking the code and ensuring that none of the functions are present on the banned list which can be found at https://msdn.microsoft.com/en-us/library/bb288454.aspx>. Static Analysis Analyzing the source code before compiling it is a good way of ensuring that the code has been developed in a secure manner. This stage will involve the developers to look at the code and check that the correct security protocols have been put in place such as prepared statements and sanitisation of inputs. (Microsoft, 2016). This stage of the Software Development Lifecycle involves testing the software to ensure that the software is functioning as it is intended and also allows for web application penetration testing to be carried out in order to confirm that the security functions put in place are working correctly. This penetration testing can be done by the business if they have their own department or it can be outsourced to an outside specialist company such as Offensive Security. Offensive Security offers more accurately simulate real-world hacking situations to audit network, web, and application security programs (Offensive Security, 2016). (Microsoft, 2016). Perform Dynamic Analysis Using various tools to monitor things such as user privilege issues will assist in verifying how secure the software is when being used. It is at this stage that the software can be looked at for any possible security oversights. This stage is similar to the testing stage and can be used to verify what devices the web application works on and also if there are any errors with how to application performs. An example of this would be that the application may work as intended on a Firefox browser from an android device but may not work entirely as intended on Safari on an iOS device. Fuzz Testing This step involves attempting to make the program fail by introducing random data. This testing is used to verify how the software handles errors and if there is any weakness in the security of how the software does this. This may involve an error occurring which gives sensitive data about the softwares database. This testing will ensure that the sanitisation of the user inputs is working correctly by handling these errors rather than executing code that is input. Attack Surface Review Reviewing the attack surface when the code has been completed will help ensure that any future changes to the design or functionality of the software has been considered and that these changes will not compromise the security of the software. An example of this could be that considering making the web application into a mobile device application may present difficulties as different vulnerabilities may be present. (Microsoft, 2016). Create an Incident Response Plan Creating an Incident Response Plan is crucial in order to combat any threats that may appear over the softwares lifecycle. It involves identifying security emergency contacts in the event that a security breach occurs. The incident response plan can be broken down into six phases: Preparation Detection Containment Investigation Remediation Recovery The Preparation phase involves having implemented the correct controls in order to recover following an incident. It states the policies, tools and contact information that is necessary in order to respond efficiently to an incident. Detection is a phase which involves the discovery of the incident. This can be through use of logging or may come in the form of a consumer alerting the business. In this phase, the incident will be declared and the severity of it will be determined. The containment phase will be where the affected part of the software will be isolated or mitigated if possible. If the incident affects the software in its entirety, it must be determined whether or not the entire software is to be taken offline so as to avoid any more users to be affected by it. The investigation phase will involve looking at the incident and attempting to identify the source, the scope and the priority of the incident. The remediation phase will be where it is decided which parties to inform about the incident and will confirm that the threat has in fact been contained. The recovery phase will be the phase in which it is determined how the software will ensure that the incident does not happen again and will confirm whether it is necessary to review any of the softwares policies. (Raderman, L. 2015) Conduct Final Security Review Reviewing all of the security checks and measures prior, throughout and post release of the software helps to ensure that they were carried out correctly and that none had been left out. This step can be assisted by using an automated tool such as Vega to scan the application and determine if any known vulnerabilities have been overlooked. Ensuring that the utmost has been done to protect the security and privacy of its users should be one of the banks largest priorities in developing this software as without the trust provided by this, the bank will surely suffer with a loss of assets in the form of customers and finances. Certify Release and Archive Certifying the software before it is released will help to ensure that all of the correct security requirements were met. Archiving the data will allow the developers to do roll backs and to review any future security or privacy breaches in relation to the original software. Without certifying the software upon its full release, the credibility of the software may be questioned and it may cause negative public relations for the business. As a bank, it is important that customers are confident in the security and privacy provided by the business. (Microsoft, 2016). Execute Incident Response Plan The capability of implementing the Incident Response Plan from the Release step will assist in helping users to avoid severe security and privacy breaches and allow for the company to have a quicker response to any exploits that may arise. This step is important as users should feel confident that the bank has their best interests in mind and will ensure that their security, being one of the business key assets, is being frequently and effectively protected. Developing an online application for a bank could prove extremely beneficial and convenient for its customers. However, the importance of the information that a bank retains in regards to its customers and their finances is high and with the nature of cyber security and its ever increasing attacks, especially to a high profile target such as a bank, the development of such an application should be assessed with security in mind throughout the process. Following the Microsoft Secure Development Lifecycle is a very effective way of ensuring that a software is thoroughly analyzed for security threats and vulnerabilities and ensures that a business will have reasonable plans in place in the event that any breach of security may happen. It is also beneficial when developing a software to be secure, to refer to the OWASP Top 10 vulnerabilities and ensure that the software is as secure against these vulnerabilities as possible. Microsoft (2011) Security Development Lifecycle (SDL) Banned Function Calls [online] available from:ÂÂ   https://msdn.microsoft.com/en-us/library/bb288454.aspx [accessed 27th December 2016]. Microsoft (2016) What is the Security Development Lifecycle? [online] available from: https://www.microsoft.com/en-us/sdl/ [accessed 27th December 2016]. Offensive Security (2016) Advanced Penetration Testing Services [online] available from: https://www.offensive-security.com/offensive-security-solutions/penetration-testing-services/ [accessed 2nd January 2017]. OWASP.org (2015) Top 10 2013-Top 10 [online] available from: https://www.owasp.org/index.php/Top_10_2013-Top_10 [accessed 27th December 2016]. Raderman, L. (2015) Computer Security Incident Response Plan. Carnegie Mellon Information Security Office [online], 13th Febuary 2015, (pg 8-9), available from: https://www.cmu.edu/iso/governance/procedures/docs/incidentresponseplan1.0.pdf> [accessed 2nd January 2017]. The phases of Microsoft SDL.(2012) [online image] available from: http://www.stan.gr/2012_11_01_archive.html>,[accessed 27th December 2016].

The Classification and Hierarchy of Values Essay -- Philosophy

The Classification and Hierarchy of Values ABSTRACT: I attempt to look into the issue of the ranks of values comprehensively and progressively. Anti-values can be classified into the following six categories by ascending order: (1) the act of destroying the earth-of annihilating humankind and all other living organisms; (2) the act of mass killing of people by initiating a war or committing treason; (3) the act of murdering or causing death to a human being; (4) the act of damaging the body of a human being; (5) the act of greatly harming society; (6) all other crimes not covered by the above. Higher values can be classified into the following five categories in descending rank: (1) absolute values such as absolute truth, absolute goodness, absolute beauty and absolute holiness; (2) the act of contributing to the development and happiness of humankind; (3) the act of contributing to the nation or the state; (4) the act of contributing to the regional society; (5) the act of cultivating oneself and managing one's family well. Generally, people tend to pursue happiness more eagerly than goodness, but because goodness is the higher value than happiness, we ought to pursue goodness more eagerly. In helping people to get the right sense of values and to internalize it, education and enlightenment of citizens based on the guidance of conscience rather than compulsion will be highly effective. 1. Classification of Values I will discuss what kinds of values exist, before talking about their hierarchy. Walter Goodnow Everett classified values into the following eight categories; (1) economic values, (2) bodily values, (3) value of recreation, (4) value of association, (5) character values, (6) aesthetic values, (7) intellectual... ...other crimes not covered by the above. Then, the higher values can be classified into the following five categories by the ranks from the highest one ; (1) absolute values such as absolute truth, absolute goodness, absolute beauty, and absolute holiness, (2) the act of contributing to the development and happiness of the mankind, (3) the act of contributing to the nation or the state, (4) the act of contributing to the regional society, (5) the act of cultivating oneself and managing the family well. Generally speaking, people tend to pursue happiness more eagerly than goodness, but because goodness is the higher value than happiness, we ought to pursue goodness more eagerly. In helping people to get the right sense of values and internalize it, education and enlightenment of citizens based on the guidance of conscience rather than compulsion will be highly effective.

Spiritual Discernment and Career Counseling Essay -- Religion, Spiritu

Ralph Waldo Emerson (1883) said, â€Å"Each man has his own vocation, his talent is his call. There is one direction in which all space is open to him.† (p. 112). He was speaking of the gifts granted us by God to fulfill the plan that He has for our life. Discovering and utilizing those gifts is part of the decision making process in career counseling. Christians advocate the use of spiritual discernment in order to guide the decision making process. Properly interpreting the will of God for one’s life is at the heart of each of our choices including those choices involving vocation. Personal Position Horton (2009) provides an inventory to assess one’s personal spiritual discernment approach. In taking this assessment, I found that I answered all of the statements with â€Å"very important†. Indeed, each statement played a large role in my decision making process with respect to my current vocational pursuits, as well as other aspects of my life. As such, I found it more fruitful to prioritize the statements. Once completed, the results showed that my top three were: Consistency with the character/ethics of Jesus, praying for wisdom to make Godly decisions and Consulting with wise counsel. Given my manner of completing the survey as well as the resulting answers, I originally placed myself in the â€Å"Bull’s-Eye Approach† (p. 8). My problems with the approach led me to alter my assessment, however, and go toward the â€Å"Relationship-Formation Approach† (p. 11). Horton (2009) reports that the bull’s-eye approach posits that God’s will is that each of us fulfills a pre-planned destiny. It states that Christians are prevented by God from straying too far afoul of the plan and that the goal is for each one to find the â€Å"right† decisions... ... with God that includes consistent prayer, seeking wise counsel, studying scripture and looking for God’s divine intervention will reveal her destination. Works Cited Emerson, R. L. (1883). The works of Ralph Waldo Emerson. London, UK: MacMillan Company. Horton, D. J. (2009). Discerning spiritual discernment: Assessing current approaches for understanding God’s will. The Journal of Youth Ministry, 7(2), 7-31. Nichols, J. L. (2006). Balancing intuition and reason: Tuning in to indecision. Journal of Rehabilitation, 72(4), 40-48. Niles, S. G. (2009). Career development interventions in the 21st century. Upper Saddle River, NJ: Pearson Education. Thompson, E. & Feldman, D.B. (2010). Let your life speak: Assessing the effectiveness of a program to explore meaning, purpose and calling with college students. Journal of Employment Counseling, 47(1), 12-19.

Effective inroduction Essay

This essay will be assessing how this section forms an effective introduction to the play. Firstly Miller sets the scene. He begins with describing ‘the backyard of the Keller home, in the outskirts of an American town. ‘ (pg 3) Automatically from this we gather that the play is an American drama. Evidently if you had read previous playwrights by Miller or know his Nationality you would have all ready established the fact of an American play. If not then with-in the first line you are well informed. Next he states the particular time of year in which the play is set â€Å"august of our era† (pg 3) this suggests the weather would be â€Å"beautiful? Not a cloud† (pg 4). It also even goes into further detail informing you of the date and time â€Å"early Sunday morning† (pg 3) He then progresses into describing the house and garden here we can already begin to guess the state, and class of the family. â€Å"The house is two stories high, and has seven rooms† (pg 3. ) He then describes the arrangement of the garden. â€Å"Garden chairs and a table are scattered around† (pg 3) this is very affective as we can imagine a clear picture of where the main conversations and drama will take place. The atmosphere is very cheerful and friendly and suggests that the Keller’s are a popular family. This contrasts later on in the play, when we find out they dint always used to be a popular family due to Joe’s jail incident, and the fact that the neighbour thought he was a ‘murderer. ‘ Also the biggest contrast would be at the end of the play when the tension wouldn’t be calm anymore, instead it is full of resentment by Chris towards Joe, full of guilt on Joe’s behalf, and finally after Joe’s suicide the mood it is upsetting and dramatic. The characters are then introduced; Joe, Chris, and the neighbours. Joe’s character’s first impression is under educated. â€Å"To see what people want you know? † (pg 4/5), and from the stage directions at the beginning of act one: â€Å".. terrible concentration of the uneducated man†(page 3. ) also He asks Dr Bayliss if Frank is: â€Å"Talking sense†(pg 6) this suggests he don’t understand him, This shows us he doesn’t understand people’s ideas, and has a very narrow view of people’s jobs and lively-hoods â€Å"wanted old dictionaries†¦ what’s a man going to do with an old dictionary? † (pg 5) This links into him being very money motivated and materialistic. He cares about money a great deal and values everything by it’s monetary value: â€Å"You mean he’ll make a living out of that? â€Å"(pg 5.) Also we know Joe is very proud and takes good care of his business, this is proven when Miller sets the scene talks about the house â€Å"cost fifteen thousand in the early twenties when it was built† (introduction pg 2) this suggests the house is only about 28-30 years old, as it was built in the twenties, and this play was written around two years of WWII ending in 1945. Meaning Keller has bought this house, and is able to provide and support his family indicating he is a good at his job, and a wealthy business man this is backed up later in the book when he talks to Kate about how he was â€Å"put out† (pg 72) at ten and made to earn for a living. Overall Joe has come from a poorer background, and has managed to work himself up the social ladder. He is not just a serious business man, he is kind and friendly, popular with Bert a young boy he often plays detective games with. Chris is Joe’s son who is introduced on page 9. Together Joe and Chris have a conversation where Ann (Chris’s wife to be as we find out later on in the play) people describe her as a â€Å"beautiful girl† she is seen as mysterious, which draws in the audience. Also Kate (Joe’s wife and Chris’s mother) who is seen as optimistic and living in hope are referred to, however at the start of Act Three there is a contrast between Kate’s idealism and Jim’s practicality. â€Å"you’re so childish Jim† showing she thinks he nai ve and immature. This starts the build up of tension in Act Three. Miller describes Chris as a â€Å"man capable of immense affection and loyalty† (pg 9 stage directions) Before the character even speaks the audience already gets a feel that Chris is going to be the ‘good-guy’ in the play. The other characters introduced are Dr Jim Bayliss our first impression of Jim is that he cynical and realistic when talking to Keller about the rain he says he doesn’t believe in the papers â€Å"then it cant† (pg 4) Hr is critical and sarcastic of the weather. Jim is very against his son being a doctor â€Å"over my dead body† (pg 6) this shows he doesn’t enjoy his profession and we find out later that he had tried to follow his ambition helping humanity, but he couldn’t afford to provide for his family. â€Å"I would love to help humanity on a Warner Brother’s salary† (pg 7) Again another person who is realistic about money, already we get an impression that one of the themes of the play is money and materialism. This also parallels Joes actions, both men have had to compromise their occupation, and had to do things they regret to earn a living. However there is a huge contrast at the start of Act Three. Jim realizes moneys not everything â€Å"money. Money-money-money-money, you say it long enough it doesn’t’ mean anything† (pg 69) This is a sub-plot in the play. But could this need for money all be down to his wife sue? Sue comes in just as Jim talks about â€Å"not a damn thing to look at in the neighbour hood† (pg 7) an awkward moment to introduce a new character but miller purposely picked this so automatically we can get an idea of Sue and Jim’s uneasy relationship. Sue comes across as jealous â€Å"she enjoys it more when you tell her to lay down† (pg 7) implying one of her husbands clients fancies him. Her jealously is seen more stronger later on in the play when she speaks to Ann about trying to convince Chris in moving away, she can be quite harsh and nasty. She is very money obsessed. This is effectual.